New York In A Box
“New York in a Box” is a brand activation driver that brings elements of NYC to the consumers that have never experienced this city before. This pop up focused on the key pillars and aimed to draw in consumers to test, play with the products, and shop a curated collection.
The Opportunity: New York In a Box is a brand activation driver that brings NYC to the consumers that have never experienced this city before.
KEY CONTRIBUTIONS
Retail design art direction, vendor / agency management
IDEATION
After the new campaign launch in mid-2018, I was given the task of reinventing the new merchandising design codes to fall in line with the look and feel of the new visual territory. The newly reinvented brand aims to speak more to the consumer in an authentic way by creating products that are performance-driven, work hard, and are hassle-free, all while grounding themselves to New York City.
A series of different concept sketches of what is called “New York in a Box”
DESIGN
This mobile pop up focused on the key pillars of the brand and aimed to draw in consumers to test, discover, and shop a curated collection.
PRODUCTION
Prototype built in the Louvre, Paris
