Stories
Rooted in the DNA of the brand, STORIES is about the way New York makes you and leaves you with a story to tell. Launched in 2018.
KEY CONTRIBUTIONS
Packaging design & development: Developed and designed a full range of printed packaging and collateral for DKNY Stories, including primary cartons, secondary packaging, gift sets, collateral, and event materials.
Print production: Managed the print production process partnering with PD and external vendors to ensure premium packaging standards.
MOOD
Embodying the quintessential New York story through linear forms and evocative, moody lifestyle
STORIES is about the way New York transforms you,
and leaves you with a story to tell.
CAMPAIGN
Art Director: Kamollio Bennett
PACKAGING
Bottle designed by Established.
VISUAL MERCHANDISING
Retail showroom build out
