Virtual Loft
Step into the world of Maybelline, set in a dreamy NYC loft.
We’re now living in a digital-first world, which means it’s even more important to create immersive experiences that bring brands to life in relevant ways and to meet consumers where they are experiencing the brand – online. The Maybelline Virtual Loft experience allows shoppers to virtually step into the world of Maybelline, set in a dreamy NYC loft-setting.
Key contributions:
Concept visualization: Conceptualized the overall virtual loft concept, defining the user experience, visual identity, and interactive elements to create an immersive and shoppable online brand destination.
Design development and vendor management: Managed agency partnerships and design strategy to develop a fun, engaging, and shoppable online brand experience, ensuring vendor deliverables and project alignment.
INITIAL ITERATIONS
FINAL DESIGN
The spirit of Maybelline is fun, fierce, and high-energy.
As you navigate around the space, you may find some interactive easter eggs hidden in the many folds of the design.
The terrace showcases the new sustainable, natural makeup line - Green Edition