Re/fine
Re/fine™ offers a curated selection of premium bed, bath, and tableware products. Sold across all Wayfair channels, both online and in-store, the brand focuses on "elevating your essentials.”
THE OPPORTUNITY
To rebrand "Nora," an established Wayfair-owned utilitarian bed brand, into a more classically modern and timeless offering with the potential for expanded product lines.
The challenge: Scrapping everything (even the name) to build a new brand identity from the ground up in 1 month.
KEY CONTRIBUTIONS
Creative Direction: Guided the creative direction for Nora's rebranding, successfully transitioning its identity from utilitarian to a modern, classic aesthetic that balanced luxury with accessibility.
Style Guide Development: Developed and implemented a cohesive brand architecture, including logo design, color palettes, and typography, to support the new brand identity.
LAID-BACK LUXURY MEETS EVERYDAY ESSENTIALS
Luxurious - higher contrast - structured - type-forward
