the porch
The Porch Cafe, Wayfair's first foray into food service, offers patrons drinks and treats, including local favorites like the triple grilled cheese and honey lavender latte, while they browse.
THE OPPORTUNITY
To launch Wayfair's first brick-and-mortar cafe, providing a physical space that brings people together through curated food and beverages.
The challenge: Translating Wayfair's established online brand identity into a tangible cafe experience, ensuring all designed brand assets and the overall ambiance are cohesive and on-brand.
Key contributions:
Brand design & development: Designed and executed a full range of brand assets, including logo / identity, packaging, collateral, signage, and menus.
Full lifecycle creative management: Oversaw all creative assets, leading the end-to-end development and execution.
