curex
Curex is a telehealth company that specializes in allergy care. Allergy immunotherapy, delivered. Curex is the easiest way to treat allergies at-home without allergy shots.
THE OPPORTUNITY
To design a holistic and user-focused packaging experience that enhances the process of taking immunotherapy medication for allergy sufferers
The challenge: Achieving a modern and desirable aesthetic that resonates with users, all while strictly adhering to existing brand guidelines.
KEY CONTRIBUTIONS
Packaging Design: Designed and executed a full range of packaging, including product boxes, mailers, vial labels, and PR shippers.
Improving Customer Experience: Standardized the packaging process, simplifying product interaction and enhancing the brand experience for allergy sufferers.
Brand Design: Designed user-friendly assets, simplifying navigation and enhancing the clarity of information for the end user.
