nello in-store retail experience
Freelance design work for wellness startup: nello.
Scope: Display Design, Visual Merchandising, Event Design, Spatial Storytelling
Objective: Translate Nello’s calm, modern digital presence into a tangible, high-traffic retail environment.
Strategy: Targeting an evergreen placement at Target, the design acts as an architectural "moment of pause" within a busy aisle. Pulling visual cues from Nello's existing web and social assets, the approach focused on spatial storytelling rather than heavy promotional graphics.
Design & Execution: The display utilizes intentional negative space and clean typography to translate the brand's inherent tranquility into a physical environment. The merchandising is deliberately uncluttered, ensuring the product serves as the focal point while educational messaging is seamlessly integrated at eye level. Together, these elements create a polished, cohesive retail placement that bridges Nello’s digital identity with in-store consumer interaction, elevating a generic mockup into a premium, attention-grabbing brand experience.
