Perigold
Perigold redefines luxury: sophisticated and confident, yet uniquely fresh and essential, offering a fresh, distinct blend of the luxury our customer knows and the luxury they didn’t know they needed.
THE OPPORTUNITY
Developing the Perigold store facade revealed a lack of clear brand identity for the physical space. This absence of established physical brand codes ultimately drove a complete rebrand across all channels.
KEY CONTRIBUTIONS
Omni-channel Brand Design: Developed branded assets such as store signage and wayfinding, packaging, web design, marketing collateral, and store facade design.
Design team: Abbey Kuster-Prokell, Kevin Lindberg, Leslie Kelshaw, Molly Hubert, Louise Acone, Callie Cole
