MNY Retail Lab
Designed as a space for brands to experiment with new retail innovations, the retail lab enabled the testing and development of brand codes outside of a traditional retail setting. This space allowed us to showcase and reimagine retail possibilities.
KEY CONTRIBUTIONS
End-to-end creative development: Oversaw the complete creative development lifecycle of the retail lab space, including concepting, design, and managing the production and build-out phases.
Impactful Experiential Design: Developed impactful, interactive physical brand experiences to enhance initial customer engagement and solidify brand identity. For example, the Superstay Station, an interactive subway booth vending machine that offered foundation color matching and free samples.
The Retail Lab is more than a showroom:
it’s a space for brands to experiment, test, and innovate.
PLAY & DISCOVERY
Play and discovery are essential to retail spaces. Consumers seek a reason to visit.
It’s a space that invites self-discovery through freedom of play and experimentation.
INITIAL DESIGN
The evolution of the retail lab facade from darker hues into a brighter, warmer, and more inviting entrance.
Reimagining a fresher take on the brand
The addition of brick, polished concrete, and steel structural fixtures in our brand codes.
FINAL DESIGN
The screens on the left side of the facade feature dynamic, animated content.
HOTSPOT WALL
The hotspot wall highlights an impactful launch moment and gives a focal point to the space.
PLAY TABLES
The “Play Tables” strategically placed in the center of the retail space offer a curated selection of some of the top franchises for the brand, laid out in a way that invites consumers to play and discover. Swatch paper was added for consumers to be able to doodle and test shades without them needing to put it on themselves.
