Maybelline Store Design Concept
Maybelline New York is the number 1 makeup brand in the world. These retail store concepts were designed with the goal of elevating the brand’s retail expression: one that feels fresh & modern, but authentic & true to its DNA. This is Maybelline like you’ve never seen it.
THE OPPORTUNITY
To boldly evolve the retail brand codes for a 100 year old color cosmetics brand.
The challenge: The delicate tightrope walk of evolution - honoring its deep-rooted DNA while forging a new brand look and feel.
KEY CONTRIBUTIONS
Retail design art direction, vendor / agency management
Design team: Philippe Saldinger, Johnny Thanphachanh
MACRO TRENDS IN CHINA
MOOD & INSPO
Retail Strategy
CONCEPT
“Window” on central wall is a digital screen.
Modular LED light box can be updated with the latest visuals for launch.
Example of social retail: interconnected O+O experience in store.
Seating / hangout area with digital services like virtual try-on and foundation finder.
