Old Friend is a concept furniture retailer built around the idea that our homes deserve warmth, memory, and comfort — much like an old friend.

This project explores how brand storytelling and performance design come together across multiple channels - lifecycle emails, social, and landing page experience. My goal was to build creative that not only looks beautiful — but also drives connection and conversion.

Personal project. Designed, written, and developed independently.

We keep things simple and human. No loud graphics, no “SALE!” banners — just quiet moments that let each piece speak for itself.

Pieces are shown in warm, lived-in spaces — small vignettes, corners of real homes.
Every item comes with a one-sentence story: “This mahogany chair once lived in a Massachusetts inn.”
Pricing is clear and calm, never urgent.