Perigold redefines luxury:
sophisticated and confident, yet uniquely fresh and essential, offering a fresh, distinct blend of the luxury our customer knows and the luxury they didn’t know they needed.

THE OPPORTUNITY
Developing the Perigold store facade revealed a lack of clear brand identity for the physical space.
This absence of established physical brand codes ultimately drove a complete rebrand across all channels.

KEY CONTRIBUTIONS
Omni-channel Brand Design: Developed branded assets such as store signage and wayfinding,
packaging, web design, marketing collateral, and store facade design.

Design team: Abbey Kuster-Prokell, Kevin Lindberg, Leslie Kelshaw, Molly Hubert, Louise Acone, Callie Cole