Freelance design work for wellness startup: nello.

Scope: Display Design, Visual Merchandising, Experiential Design, Spatial Storytelling

Objective: Translate Nello’s calm, modern digital presence into a tangible, high-traffic retail environment.

Strategy: Creating an evergreen placement at Target and as a pop-up experiential event, the design acts as an architectural "moment of pause". Pulling visual cues from Nello's existing web and social assets, the approach focused on spatial storytelling rather than heavy promotional graphics.