best seat in the house
Bringing Wayfair to Stadiums Nationwide
The Challenge: How can a major home brand create a transferable, scalable physical presence in stadiums across the country?
The Solution: We designed a "Wayfair VIP" experience, blending our strong visual brand language of vibrant colors, cozy patterns, and playful brand assets into versatile stadium seating and lounge areas. This scalable framework successfully translates the comfort and joy of Wayfair into high-energy venues, offering fans unique, brand-relevant experiences that are easy to deploy anywhere.
The Clubhouse
The Branded Lobby
Branded Food
Logos
Branded Activation
"Wayfair’s Free Throw" game is a high-energy brand activation that playfully reimagines the basketball challenge by inviting fans to toss decorative pillows into mounted wicker basket targets for the chance to win cozy, premium Wayfair throw blankets.
Free throws for free throws — get it?
