Retail Lab
Designed as a space for brands to experiment with new retail innovations, the retail lab enabled the testing and development of brand codes outside of a traditional retail setting. This space allowed us to showcase and reimagine retail possibilities.
KEY CONTRIBUTIONS
End-to-end creative development: Oversaw the complete creative development lifecycle of the retail lab space, including concepting, design, and managing the production and build-out phases.
Impactful Experiential Design: Developed impactful, interactive physical brand experiences to enhance initial customer engagement and solidify brand identity. For example, the Superstay Station, an interactive subway booth vending machine that offered foundation color matching and free samples.
Initial Designs
The Retail Lab is more than a showroom:
it’s a space for brands to experiment, test, and innovate.
Final Design
Hotspot wall
Play Tables
Superstay Station
Final Build
